The Latest Craze: Local Search, 7 Steps
to Being #1 in Your Local Market
How to Find Customers Locally Through Search Engines
& Local Internet Marketing Techniques.
Anyone would agree that it is much easier to be number 1 out
of 100 or 500 then 1 Million or 200 Million. With these 7 Steps
you should have no problem being number 1 in your Local Market
or Markets
A Recent Search on the Term Book Store Yielded over
200,000,000 Million Results in the Yahoo Search engine. Using
the Same term for the local Yahoo Search engine in the city of
St. Louis Yielded only 133 results. The Same local search in
the city of New York Yielded only 1233 results. What do you
think would be Easier being the First out of 200 Million or
Being First out of 133 or maybe 1233.
Step 1 Determine Your Local Market
If you are a Dr. or a Lawyer your local market may be very
different then a Restaurant. People will travel further to a
Restaurant then they will to see a Dr. Of course if your
Restaurant specializes in Take-Out or Delivery that would be a
determining Factor.
Step 2 Find all the Zip Codes and/ or Cities in your
Local Market.
A Dr in Florissant MO may also be local for people in
Hazzlewood, Blackjack or Spanish Lake.
Step 3 Online Yellow Pages
Get Listed in Online Yellow Pages and City Guide
Directories
Step 4 Find Your Keywords
What are your target Keywords. If you are a Lawyer. Accident
Lawyer or Bankruptcy lawyer are more targeted then just
Lawyer.
Step 5 Get Listed in Local Search Engines
All the Major search Engines Yahoo, Google and MSN have
Local versions sorted by Zip code or City, State
Step 6 Extend your Local Presence
Some Businesses like Encyclopedia Salesmen may have a much
larger Local Area. Consider getting a local phone number in
cities and towns within a 100 or 200 Mile Radius.
Step 7 Get an 800 Number
If your Local market spans area codes consider getting an
800 number.
Following the above 7 steps and With very little effort you
can get local.
About The Author: Mike Makler has been Marketing
Online Since 2001 When he Built an Organization of over 100,000
Members. Get Mike's Newsletter: http://ewguru.com/newsletter. More
Articles by Mike: http://ewguru.com/tips. Permission Based
E_Mail Marketing Methods: http://ewguru.com/hbiz/amazingoffer.html. ©
2005-2006 Mike Makler the Coolest Guy in the Universe |
Article Source: http://EzineArticles.com
|