Top Tips to Search
Engine Friendly SEO Website Design
Website Optimization : 22 search engine
optimization tips to help improve your search engine
ranking
How to Optimize Website:
•Avoid use of flash animations, graphics, java objects and
dynamic contents. Search engine spider can’t understand the
text written on the images and flash objects when you are want
to get your website index with content.
•Always have 200-500 words of content on the home page
rather then having animated flash movies if your main source of
traffic is search engine. Use CSS to setup a page structure ins
such way that spider gets the content first when they try to
crawl you website/pages.
•Page structure should be created in such way to feed H1 and
body content right after the tags. You can make use of CSS to
create such kind of designs to control look and feel of
websites for effective website optimization.
•Avoid deep table structure
•Website site should be W3C compatible you can make use of
online W3C validation service to know your website is meeting
all W3C standards. (http://validator.w3.org/)
•Create alternate textual navigation if you are planning to
making use of images in your navigation systems.
•Define H1, H2, H3 with appropriate content and heading. You
can use CSS to control the look and feel of your website.
•Avoid writing down heavy Java Script code in you tags
because scripting functions can contain loops which can be a
spider trap. tag contains important information like Title,
Description, Keywords, Robot tags so try keep it clean with
useful tags.
•Create alternate navigation using anchor text if your
website is JS menu drive or contains flash menus.
•Put relevant and fresh content using appropriate keywords,
you natural way of writing keyword rich content rather then
keyword stiffing.
•Avoid use of hidden text, access keyword stuffing in ALT
and Title tags.
•Create flat directory structure rather the having deep
directory structure. Place all the important files at root
level.
•Avoid using frames as spider has difficulty in index
websites using frames
•If you are using CMS systems make sure it is search engine
friendly.
•Convert dynamic URL’s into search engine safe URL’s using
various tools based on your hosting server because for big web
portals it is not possible to create static pages.
•Avoid broken links, duplicate content, redirect and other
spam techniques to artificially increase the search engine
rankings.
•Create sitemap with links to important pages as sitemap act
as alternate access point to website.
•Better is to create content rich information pages rather
then doorway pages.
•Always check for broken links on your website using various
utilities and online link checker provided by W3C.
(http://validator.w3.org/)
•Utilize online spider simulator and Lynx viewer to know how
it will present to search engine spiders.
(http://www.delorie.com/web/lynxview.html,
http://www.webconfs.com/search-engine-spider-simulator.php)
•Avoid JS Popup for displaying keyword rich content as
spider can’t understand JS popup links.
•Spider friendly navigation structure by avoiding JS Menu,
image maps if you can’t avoid this put anchor text based
navigation at bottom of every page.
Considering above guidelines will be helpful
to avoid spider traps and improve website rankings in
search engines by contacting http://www.seoseo.com for free technical
evaluation of your website. | Website Optimization & SEO
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